NPS score
NPS definition
The Net Promoter Score (NPS) is a tool used to gauge customer loyalty. It serves as an alternative to traditional customer satisfaction research and can be correlated with revenue growth. NPS has been widely adopted, with more than two thirds of Fortune 1000 companies using the metric.
The NPS consists in asking customers a simple question:
On a scale of 0-10, how likely is it that you would recommend our brand/product/service to a friend or colleague?
When activated in Laiye's web widget the question appears at the closing of the widget:
Example of NPS rating and follow-up question in a web widget
NPS Activation
NPS can be activated and customized for each widget. Go to Widget for more information.
Updated almost 2 years ago
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